概要

A PPC Expert/Digital Marketer by title and entrepreneur by nature. I am extremely motivated and equipped with utmost marketing skills to grow professionally. My experience in PPC, SEO, and SMM with diversity of businesses has given me an opportunity to push my talents beyond the job description and work for the betterment of the company I am associated with. I am confident in my ability to come up with interesting ideas, techniques, and creativity for unforgettable marketing campaigns.

项目

Techventors Inc
Sleeplivewell.com

工作经历

公司标识
Digital Marketing Strategist
WELLNESS INNOVATION
Nov 2018 - Jun 2020 | Karachi, Pakistan

● Customer Behavior Analysis.
● Customer Journey Mapping.
● Collaborate with marketing, design, development, and content team to optimize customer experience and ensure brand consistency.
●Plan, build, and implement digital marketing strategy using necessary tools (website, search, social media).
● Collect and aggregate customer behavior data and evaluate results.
● Prepare reports in order to facilitate ease of benchmarking.
● Identify problem areas and resolutions to customer satisfaction issues, and coordinate resolution planning.
● Collaborate with marketing, design, development, and content team to optimize customer experience and ensure brand consistency.
● Identify audience preferences and proactively suggest new marketing campaigns. ● Acquire customer data from all data sources.
● Create, manage, and maintain project budget while coordinating and executing daily administrative tasks.
● Create and adhere to project timeline and calendar Maintain positive vendor and client relationships.

公司标识
Affiliate Marketing Manager / PPC Manager
Techventor Inc
Mar 2016 - Aug 2018 | Karachi, Pakistan

1. Perform daily account management and of pay per click
accounts on Google AdWords, Yahoo, Bing and other search
platforms for a variety of clients.
2. Assist in the maintenance and monitoring of keyword bids,
account daily and monthly budget caps, impression share,
quality score and other important account metrics.
3. Provide recommendations and execute strategies for keyword
opportunities, campaign structuring, targeting, display network,
and other facets of paid search in accordance with client goals.
4. Support the generation new paid search campaigns, ad
groups, and accounts and aid in the creation of new paid
search marketing initiatives.
5. Generate weekly and monthly client reporting for all major
metrics, goals tracking, revenue tracking, and other paid
search initiatives.
6. Keep pace with search engine and PPC industry trends and
developments.
7. Monitor and evaluate search results and search performance
across the major search channels.

公司标识
Asst. Project Manager (Development & Designing)
Techventor Inc
Mar 2016 - Aug 2018 | Karachi, Pakistan

1. A voice in the strategic planning phase of upcoming projects.
2. Assist project manager in the execution of the management plan
for assigned projects.
3. Help coordinate and manage project from inception to
completion while review project designs and contribute ideas for
cutting costs.
4. Carry out daily operational tasks in an effective and timely
manner.
5. Track and directly report project status updates to project
manager.
6. Help problem solve issues and suggest ways to improve the
project, I also organize, file, and maintain all current project
documents.
7. Enter information into and manage the digital project databases.
8. Help create, manage, and maintain project budget while
coordinating and executing daily administrative tasks.
9. Help create and adhere to project timeline and calendar.
10. Maintain positive vendor and client relationships.
11. Ensure project adheres to set schedule and is meeting goals of
the client.

公司标识
Affiliate Marketing Manager / PPC Manager
Crea8ive Bench
Mar 2014 - Dec 2015 | Karachi, Pakistan

1. Identifying and recruiting new affiliates.
2. Creating and planning a variety of PPC campaigns across a
range of digital channels.
3. Overseeing existing campaigns and making
recommendations on how to optimize them.
4. Analyzing trends and making data-driven decisions.
5. Writing engaging copy for adverts.
6. Proof-reading.
7. Making creative suggestions for advert templates.
8. Client's account management.
9. Producing detailed analysis and reports of campaigns.
10. Presenting data and reports to a range of audiences.
11. Relationship building and business development.

公司标识
PPC Specialist
CouponCandie
Jan 2013 - Dec 2014 | Karachi, Pakistan

1. Plan, optimise, implement and manage paid search
campaigns for a variety of clients.
2. Ensure PPC campaigns are up and optimised according
to brief and best practice guidelines Perform keyword
research and manage all bid management for your clients
3. Work with the PPC Manager to ensure all paid search
activity falls in line with the larger search marketing and
digital marketing strategy.
4. Keep up to date with the latest industry trends.
5. Analyse activity and performance of all paid search
campaigns and report findings back to the PPC Manager
and subsequent clients.
6. Help to define PPCs strategies for a host of clients.
7. Presenting data and reports to a range of audiences.

公司标识
Offshore Call Center Executive
Ensign Communiqué, Shaheen Foundation PAF
Mar 2012 - Sep 2012 | Karachi, Pakistan

1. Contact businesses or private individuals by phone.
2. Describe products and services.
3. Take the customer through the sales process.
4. Obtain customer information

学历

Google Ads
证书, AdWords Search Certification‎
None
Completed
2019
Google Inc
证书, Google Analytics‎
Marketing
Completed
2019
University of Karachi
学士, 艺术学士, Enrolled‎
Economics
所占比重 60%
2018
Google Ads
证书, Digital Sales Certification‎
none
Completed
2017
BIEK Karachi Board (BIEK)
中级/A级, 贸易学学生, Certificate‎
Commerce
2014
Sindh Technical Board, Karachi
证书, Certification of Video Editing‎
none
Completed
2012

技能

中级 Adobe Phoo Shop
熟练 Advanced Analytical
熟练 Analytical Skills
中级 Brand Management
中级 Brand Performance Management
中级 Caption Translation
熟练 Conservation Awareness
初学者 Content Writing
中级 Content Writng Skills
熟练 Customer Acquisition
熟练 Customer Analysis
熟练 Customer Engagement
熟练 Customer Insights
中级 Digital Business Development
熟练 DigitalMarketing Strategy
熟练 Email List Generation
熟练 Email Marketing Automation
中级 Excellent Spoken and Written English
中级 Facebook Ads Manager
中级 Fluency In English
中级 Handling Assignments
熟练 intelligence of Marketing
熟练 knowledge of Marketing Trends
熟练 Linked Analytics
中级 Marketing Process
熟练 Marketing Strategies'
熟练 Pay Per
熟练 Pay Per Click
熟练 Problem Solving Skills
熟练 Search Engine Marketing
熟练 SEM Knowledgec
中级 SEO strategies
中级 SMM
中级 Social Media Management
中级 Software Documentation Maintenance
中级 Sterilization Procedure
熟练 Web Commerce
中级 Web Project Management
熟练 اللهجات البريطانية
熟练 الاستثمار في السوق
熟练 استراتيجيات تطوير الأعمال
熟练 تحليلات جوجل
熟练 جوجل ادووردز
熟练 عملية تطوير الأعمال

语言

熟练 乌尔都语
中级 英语